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Meet the MasterSuite Team

Fran Tarkenton

Founder & CEO

After graduating from the University of Georgia, Fran played football in the NFL for 18 years and was inducted into the National Football Hall of Fame. He is one of the most successful entrepreneurs in the country, having launched 17 companies in the past 40 years. Fran started each of these companies with just an idea, with the largest one growing to $142 million in revenue. Included in this list are companies that used a large staff of behavioral psychologists to improve productivity in aging factories, the first payroll deduction guaranteed issue life insurance program as well as highly regarded advertising and public relations firms.


Fran has the unique ability to take innovative ideas and identify effective and efficient ways to bring them to market. His extensive expertise in sales, direct marketing, and Web-based marketing has enabled him to advise and counsel businesses about new opportunities in fast-changing environments. He is also skilled in identifying and tapping into new and innovative channels of distribution. Lodestar is the culmination of his past 14 years of work identifying needs of small business owners and building solutions for those needs.



Rick Gossett

Chief Operating Officer


Rick Gossett holds an MBA in Accounting from Georgia State University and brings more than 30 years of broad financial experience to Lodestar, where he serves and Chief Operating Officer. Prior to joining Tarkenton Companies, Rick directed the local tax practice of major national CPA firms, ran his own broad-based accounting practice, taught at a major state university and was CFO for a publicly held software company. Since 1996, Rick has worked directly with Fran Tarkenton to build GoSmallBiz.com, the premier support network for small business owners across North America, and he is the principal architect of the on-demand software applications developed by Lodestar.


Alex Sherman

Product Development Manager

Alex holds a bachelor’s degree in Management and Entrepreneurship from Kennesaw State University. In his past, he worked with a friend of his in a start up landscaping business for two years, and has held an assistant managers position at Hibbett Sports for three and half years. Alex is a member of Students In Free Enterprise and was the project manager for the Concept-2-Reality competition held twice a year at Kennesaw State University. Alex has an inspiring set of parents and two brothers. He enjoys traveling and spending time with his girlfriend. After living in Michigan for a brief period of time, Alex picked up snowboarding and has been perusing the passion consistently since 1998.